The Honest to Goodness Truth on College Essay Prompt Overcoming Challenge

The Honest to Goodness Truth on College Essay Prompt Overcoming Challenge If you do choose to concentrate on strictly personal targets, dig deeper than get great grades. Conversation is among the principal things which make relationships and emotional connections possible. Take a look at our highly thorough explainer on studying for the SAT to learn to prepare best. MIT students work to better their communities in various ways, from tackling the world's most important challenges to being a great friend. Colleges are interested in a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. In reality, the teachers writing your letters of recommendation are in reality requested to rank you with regard to your capacity to react to setbacks. For instance, if your favorite topic is the area of literature, you could speak about your experiences with various genres or with foreign writers. Any topic you select is welcome. Therefore, it's much simpler to use them for over 1 school. At this time, you're applying to Babson College. Colleges are full of students from a variety of backgrounds and admissions officers want to understand that you will be accepting of the diversity of different students even if it's the case that you don't necessarily agree with them. They are more likely to admit students who can articulate specific reasons why the school is a good fit for them beyond its reputation or ranking on any list. The requirements might be different for transfer students. Maybe you have goals about how to enhance the program. You need to, however, still take a look at our recommendations about how to take a look at a college's mental health services (below). It's fine to mention an amazing program or degree at the institution, but should you do, make sureyou discuss a one of a kind and specific feature of the program. Here's What I Know About College Essay Prompt Overcoming Challenge Your essay will be a lot more interesting and original if you really write about somebody else. A terrific essay takes an excellent subject, and a good topic is one which you really need to write about. Richard's essay wouldn't be appropriate in all situations. There are a couple of essays that stay with you and that's among the ones, Stratton states. Ensure your essay explains everything the reader should know to comprehend what you were facing. The prompt for this essay clarifies that even when you don't have an exceptional story to tell, you still need to don't hesitate to choose this topic. The essay is intended to be a revealing look within your ideas and feelings. Additionally, supplemental essays will be added as they're released. Individual schools sometimes need supplemental essays. If the prompts are similar enough, you might be in a position to reuse essays for at least 1 school. The folks reading essays really dowant to understand what makes you special. Really, the application essays are a lot closer to a quick story. The New Angle On College Essay Prompt Overcoming Challenge Just Released You will never understand what's inside your brain until you let it to come out on the webpage. Answers ought to be 50-200 words. Select a challenge you've overcome, and be sure your topic is something which you truly feel proud of and are interested in. If you're not completely sure you have chosen the proper topic, you're not alone. The Basics of College Essay Prompt Overcoming Challenge A setback may be an career-ending injury, and it may also be a not getting the funding you were promised for an undertaking. If you satisfy a challenge it builds inner strength and permits you to face greater challenges lat er on. Outline the situation leading to the occasion. Go over the challenges and rewards of producing your contribution. Each has their personal statement requirement. In that situation, you may want to tweak the essay slightly to deal with question of what you learned more explicitly, but you might likely use the exact same personal statement with minimal alterations. Bear in mind that the personal statement alone won't be sufficient to secure you inyour grades and test scores continue to be the most significant factors in your application. There isn't a prompt to steer you, which means you must ask yourself the questions that will get at the center of the story you would like to tell.

Preparing a Sample of Self-Assessment Essay

Preparing a Sample of Self-Assessment EssayA sample of self assessment essay will help you prepare for this subject. This type of essay is common in almost all the undergraduate and graduate courses.Before starting the essay, you have to determine the topics or questions that will be asked during the course. After that, you will have to begin writing the essay. The essay should be a reflection of you as a person, so you have to know how to write an essay that will stand out among other people.There are lots of information on the internet on how to prepare a sample of self assessment essay. You can find a lot of resources from books, or you can also check out the references provided by the colleges or universities. Many people think that the sample of self assessment essay is not necessary. It is important to get the tips from the colleges, and they will help you get the career success that you want.There are some websites that offer step-by-step ways on how to prepare a sample of sel f assessment essay. Some students prefer to study the materials alone and do it according to their own schedule.Interesting topic is one of the most vital things that you need to keep in mind while writing your essay. You have to come up with a topic that would captivate the attention of your readers.This type of essay should not be hard or boring to do, because it is designed to be an easy way to learn about yourself. By writing such a composition, you are able to reflect the traits that you have.Once you have written a sample of self assessment essay, you can now spend your time on studying for your final exam. Students who are stuck with the topics of their essays may skip class and then re-learn the topic at another day.You can use the sample of self assessment essay to see if the subjects and topics in the essay are interesting and make you be more focused on the article. This way, you will be able to understand the topic better. Try doing the assignments over until you get to a level where you can write a perfect essay.

Born Into Brothels Essay Example

Born Into Brothels Paper Zana Briski and Ross Kauffman’s â€Å"Born into Brothels† is a lengthy documentary that shows lives of seven children growing up in the squalid red light district of Sonagchi, Calcutta. Briski and Kauffman focus on the everyday lives of these children which include: drug addiction, abuse and beatings, rage and apathy that perpetuate their misery. â€Å"Born into Brothels† by Zana Briski and Ross Kauffman, is a documentary that is overflowing with symbolism. Photography is exposed throughout the documentary; the role of photography is to portray the opportunity that has been granted to these children for them to express themselves. The painting they would engage in was a way for these children to express their emotions through the paintings; Avijit was quoted when he said â€Å"I like to draw pictures because I want to express what’s on my mind†¦ I want to put my thought into colors. † Photography and painting was these children’s only way to express their true inner feelings; and that is why it is emphasized throughout the documentary. Briski symbolizes the children’s escape from the Brothels, a brighter future, and the only way out of their misery. Tone sets the mood in every movie, documentary, book, poem, etc. â€Å"Born into brothels† expresses a hopeless tone, because these children feel so loveless, bleak, and so many emotions that are portrayed in the documentary that break the heart of the viewer. Lack of hope is not only captured by the viewer, but also expressed by these children. â€Å"There is nothing called hope in my future† said Avijit, this makes the viewer feel sympathetic but at the same time hopeless; hopeless because one wants to reach out and find hope in the future of the children such as Avijit but cannot. We will write a custom essay sample on Born Into Brothels specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Born Into Brothels specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Born Into Brothels specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sympathy is also a tone that is also depicted in the documentary as you see the depiction of overpopulation, deteriorating environment and crowded living conditions. The symbolism portrayed in the documentary can be compared to educators, because both bring hope in the lives of children. Educators play the same role that Briski, photography and painting played in the lives of these children in the Brothels. Educators bring hope, faith, a brighter future, and a second chance for many; which is what Briski represents in â€Å"Born into Brothels†. Without Briski, these children would have never found a way to xpress there pain, misery and sorrow; without educators we cannot grow, expand our knowledge, and we too would be hopeless. â€Å"Born into Brothels† is a documentary that stepped out of the norm, and truly expressed what life in the brothels is about. Briski’s courage helped mold and empower many of her photography prodigys. One of the greatests strength Brisk i had was her willingness to follow in the path that the project might have taken her. Briski embraces her subjects with sober, practical, optimism, the kind that heals even if it did not fix everything it desired to.

Conneticut Courts essays

Conneticut Courts essays The state I chose to do my judicial research on was Connecticut. My reasons for doing so were because of all the family I have in Hartford. I am up there so often I figured I would make use of this research and build some knowledge. I was surprised by the amount of information that I found in such a small sized state. The web-site given to us to research for state information showed a lot of historical information. In my paper I will give my description of the state court system. I will discuss a few facts of the creating of the early judicial system. Then I will introduce the Connecticuts Courts of Limited and General Jurisdiction and the Appellate and Supreme Court. I will show the process for election of judges and describe the way the courts are laid out around Connecticut. The earliest court proceeding was held on April 26th, 1636, entitled A Courte holden in Newton. Two years later they created a count that met even three months which the Particular Count, nicknamed the Quartet Court. In 1665 they got rid of the Court of Particulars and created the Court of Assistants County Courts and the Probate Court. The Probate court mainly handled wills and estates. Then in 1711 they got rid of the Court of Assistants, the web page didnt ever say or give reason why. But those courts were replace with what is known today, as the Superior Courts are a part of the Trial Courts of general Jurisdiction. What they do is hear both criminal and civil cases. (web #1) The state of Connecticut showed a lot of progress within the earlier part of the twentieth century. The Juvenile system of courts was created in the 1920s and by 1940 the courts had full use of the justice system. Municipal, County and State courts got rid of county government. Circuit Courts then took over the prior three level systems and everything was taken over by the state. (web #1) The first part of the court system I am going t...

The course called organizational behavioral Essay

The course called organizational behavioral - Essay Example Every organization has its own culture that acts a code of conduct and shapes the behavior of all the people that are part of the organization. All the attitudes including office etiquette, social life, interaction with bosses and colleagues including the way of greeting comes under organizational culture. Organizational culture is different not only in different organizations but also in different geographical locations. Hence this sometimes causes employees to alter their behavior considering the different organizational culture in order to fit into the new culture and thereby avoiding any action that is considered inappropriate. A form of greeting in most workplaces is a common gesture used in communications that are occurring face to face and it varies from culture to culture. It is a common business communication behavior in the United States to shake hands while people first meet which is used as a form of greeting. This goes for all business situations as well as some social s ituations and is regardless of the gender of both hand shakers. However, in countries like Saudi Arabia, it is prohibited for male employees to shake hands with female employees or vice versa due to religious reasons. Hand shake or for that matter, any act involving physical touching between men and women is considered a taboo and therefore is prohibited. Having been employed in an organization in the United States, where interaction between male and female coworkers is very common, and then later moving on to an organization in Saudi Arabia, there is the need to change behavior in order to ‘adapt’ in to the new organization. Since hand shake is common in the US and prohibited in Saudi Arabia, the personal comfort zone is quite different from the zone of appropriateness in the new workplace. This situation results in no or minimal overlap between the personal comfort zone and the Saudi Arabian zone of appropriateness leading to authenticity challenges regarding being co mfortable with the new setting and environment. There is difficulty in connecting with other coworkers along with feelings of low self promotion. Of course this gap between the two zones can be overcome thereby creating a zone of optimal performance (Molinsky ch. 4, para. 11). One way this might be done is to try to customize your own behavior by adopting the new culture by taking on its code of behavior. Having an experience in working at particular Saudi Arabian workplaces could have also helped in adapting to the new environment. Another similar situation involving negotiation styles is considered where there are different negotiation approaches in different cultures even though negotiation styles may vary within cultures as well. Every person may negotiate differently even though they belong to the same culture depending upon the sector, time, setting and so on. Hence there might be generalizations while considering cross cultural negotiation styles. Cultural negotiation styles take into account the time orientation, space orientation, non verbal communication, hierachical structure, and so on (LeBaron "Culture-Based Negotiation Styles"). For an effective negotiation, it is important to understand the negotiation approach of the other party and adjust accordingly for mutual benefit. Negotiators in the United States have a greater sense of independence as they see themselves as self governing, that is, they use the individualist approach of communication. They do consult others but they

Live Theatre performance Review Assignment Example | Topics and Well Written Essays - 750 words

Live Theatre performance Review - Assignment Example Summary of the Play The plot of the play is based on a story by Agatha Christie revolving on a murder mystery. It began showing in 1952 and till now has been playing repeatedly in West London and other numerous cities and countries including the USA. The play is based on two acts. The first act is based on two scenes, with the first scene being titled as The Great Hall, Late Afternoon, where four guests arrive at the Monkswell Manor. A murder has been reported in the local paper and with the arrival of the fifth stranger; these guests grow uneasy as they become stranded in the snow. The next scene is titled as ‘The Same, The following day after lunch’ where conflicts between the guests increase and Sergeant Trotter comes to inform about the murderer at loose. Even as the guests began fearing each other, one of them is murdered. The second and last act of the play is titled, ‘The Same, Ten Minutes Later’ and in this act the identity of the murderer is reveale d after investigations conducted by Sergeant Trotter. The play ends in a weird twist where one finds that Sergeant Trotter himself is the actual murderer. Critique Acting The actors of the play were seasoned actors who have already done acting for many other plays. For this reason, they were quite believable and had the power of conviction towards their roles. The actor, Matt Patton who played the role of Christopher Wren was my favorite. The reason behind this was the way Patton allowed his own distinctive personality to be obvious in the role of Christopher Wren, without affecting the credibility of the character. Patton made quite an impression on the audience despite his small role in the actual play. Another actor worth commenting was Candyce Hinkle who played the role of the passionate Mrs. Boyle. Hinkle developed a good understanding of the character and she induced the spirit in the play that is specially needed for theatre performances. Hinkle brought the required spirit in the play through her intense body language which stole the limelight from the rest of the characters to a certain extent. Also Hinkle was able to perfectly manage the articulation and volume of her script so that her character became more believable as ever. Sergeant Trotter played by Don Bolinger was also one of my favorites. This was because Bolinger was as believable as a sergeant as he was as a murderer. The body language and gestures lend credibility to the actor as a whole. However, there were few actors who failed to give their best to the script. One of them was Eric Harrison who played the role of Major Metcalf. Eric Harrison was not able to develop his distinctive personality in such a short time and remained in the background on account of the acting skills of Mrs. Boyle who overshadowed Major Metcalf. The Design The set of the play is one of the most important aspects of the play. Since the play was written in 1952, the director and set designer had to relate to that ti me period. They did their best to incorporate a general theme of that era but to a certain extent they failed as modern objects were also placed in the set, including the decoration pieces. One could easy feel that the director placed more importance on the actual acting rather than the set design of the play. The director however was able to use the lights properly to convey the mood of the play. The play required intense dark lights at certain point while at other times a bright halo had to cast such as at

Business And Marketing Plan For A Italian Restaurant Marketing Essay

Business And Marketing Plan For A Italian Restaurant Marketing Essay The location is very good as the CITYPRIDE multiplex is situated in KOTHRUD which is the fastest developed suburb in Pune.It is located close to the market area with Proximity to a number of colleges,schools and IT business establishments.CITYPRIDE is the only multiplex in the area.It also has a mall which leads to high footfalls on A daily basis.With this concentration of customers.there are no Italian restaurants that offer Pizzas and Pastas in Kothrud and a tremendous need for an upscale family restaurant that offers these items for both the adults and children. The turnkey operation seats 150 customers and is the perfect size for an Italian Restaurant.With the current lease and the fitout time of three months it will be very easy to procure all the required equipments and commence operations at the earliest.The growth in the number of high income families in the KOTHRUD area is also projected.ITALIA would be a perfect neighborhood restaurant in the perfect Neighborhood. Introduction- Company Description-PEEGEE Co,a Pune based company, will operate ITALIA, a single unit, medium-size restaurant serving healthy, contemporary style food. The restaurant will be located at shop No;4,CITYPRIDE MULTIPLEX,KOTHRUD,PUNE-411038 Mission Statement-The companys goal is that of a multi-faceted success. Their first responsibility should be to the financial well-being of the restaurant. They must meet this goal while trying to consider; 1) the effect of their products on the health and well being of their customers (and their staff), 2) the impact that their business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond their basic financial goals. Development Status The company was incorporated in December 2010. The founders are Pravin Malhotra and Vikas Malhotra. Both are the managing partners of the co. They have put Rs 10,00,000/- each towards the initial investment for research and start-up costs.The remaining will be funded by the banks. A suitable site for the first restaurant was found last month and lease negotiations are in the final stages. The location will be in CITYPRIDE MULTIPLEX,in Kothrud which is biggest and the fastest developing suburb in Pune. When the lease is signed there will be three months of free rent for construction and in that time the balance of the start-up funds must be raised. With that phase completed, ITALIA Restaurant can then open and the operations phase of the project can begin. Future Plans If the business is meeting its projections by month nine, they will start scouting for a second location and develop plans for the next unit. Their five year goal is to have 3 restaurants in the PUNE area with a combined annual profit of between RS 50 LAKHS To Rs 100 Lakhs. The SWOT Analysis Strength-The strength of the company lies in the fact that Mr Pravin Malhotra the managing director of the company is a graduate from the Institute of Hotel Managent, Aurangabad.He is very honest and hardworking and has worked with the Le Meridien group of hotels as a F B manager for the last three years.His experience in the hotel industry would be very helpful in the day to day running of the restaurant.In addition the fact that both the directors are putting in Rs 10 lakhs each from their own savings is also very helpful.The need for additional capital will not be very much and it Could be procured from the banks easily. WeaknessThe fact that the promoters have no previous business experience could be a major drawback for the them.This weakness can be overcome by meticulate planning and Execution. OpportunityThis business plan reflects the opportunity on the part of the promoters to lease the premises offered by the owners of the CITYPRIDE multiplex.They had put up an advertisement in the local newspaper seeking persons interested in running a restaurant at their famous multiplex.The promoters took this opportunity and immediately approached the owners.They were the first ones to do so .They liked the premises instantly since it was located right at the entrance of the multiplex .The promoters immediately took a descision and signed the lease by giving a suitable deposit to the owners of the multiplex.. The promoters saw huge opportunity in opening up an Italian restaurant in the place. This was due to the fact that there was not a single Italian restaurant in the entire suburb of Kothrud which is the largest and the fastest growing suburb of the Pune city.Pune has itself grown into a very large metropolitan city in the past five years with the advent and growth of the IT sect or,In addition Pune has always been an educational hub since the last twenty years boasting of a large number of schools ,colleges and post-graduate management and other institutes.No wonder it is called the OXFORD of the east. Threats-There are a couple of renowned food chains within close range of the CITYPRIDE multiplex.These include the McDonalds restaurant which is located around a Kilo Meter from the place and the SUBWAY which is a mere half KM away from us.These could Provide us with stiff competition and could be a threat to the growth of the restaurant.In additions threat may also be posed by someone who might opt to open another Italian Restaurant in the vicinity. THE PEST ANALYSIS The Political AnalysisThe political environment in the country is very much stable and is conducive to the growth of the industry in general and the hotel industry in particular.The Indian government is taking huge steps to promote local as well as international tourism in the country. The Economical AnalysisThe total investment required for this project is 57,80,000/-. For deposit to the owner of the premises, advance rent of one month, as well as kitchen equipment, for interiors and also starting salary to the staff. The company promoters have pooled in Rs 20,00,000/- from their personal Savings ,The remaining amount of Rs 37,80,000/- will be raised by securing a loan from any of the nationalised banks.The promoters shall mortgage one of their personal property for the same. Social AnalysisAlthough the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and ITALIA is well positioned for the current interest in lighter, healthier foods at moderate to low prices. The food service business is the third largest industry in the country. The average PUNEITE spends 15% of his/her income on meals away from home. This number has been increasing for the past seven years. In the past five years the restaurant industry has out-performed. The reasons given are 1) lifestyle changes, 2) economic climate, and 3) increase of product variety. There are new restaurants opening every month and more needed to keep pace with increasing demand. The predicated growth trend is very positive both in short and long-term projections. As modern living creates more demands, people will be compelled to eat more meals away from home. Estimates are as high as 30% over the next five years. It is understood that: Consumers will spend a greater proportion of their food Rupee away from home. Independent operators and entrepreneurs will be the main source of new restaurant concepts. Nutritional concerns will be critical at all types of foodservice operations, and food flavors will be important. Environmental concerns will receive increased attention. Technological analysis ITALIA will be 150 seat restaurant.It will cater to the students as well as the business establishments and families of the area.It will require to adopt latest technological equipments to help serve the customers better.The seating arrangement and the chairs and tables must be of high quality and great care must be taken in designing and furnishing the interiors. PRODUCT AND SERVICE PLAN IMPLIMENTATIONS-ITALIA Restaurant will be offering a menu of food and beverages with a distinctive image. There will be three ways to purchase these products; table service at the restaurant, take-out from the restaurant, and delivery to home or office. The Menu The ITALIA menu (see appendices) is moderate sized, and moderate-low priced offering a collection of Italian items with a common theme healthy (low-fat, low cholesterol, natural ingredients), flavorful, and familiar. Their goal is to create the image of light satisfying and still nutritious food. Production Food production and assembly will take place in the kitchen of the restaurant. Fresh vegetables, meat and dairy products will be used to crate most of the dishes from scratch. The chef will exercise strict standards of sanitation, quality production, and presentation or packaging over the kitchen and service staff. Service There will be three ways a customer can purchase food. They may sit down at one of the 150 seats in the dining room and get full service from a steward. A separate take-out counter will service those who wish to pick up their food. Future Opportunities There is a market segment that prefers to eat this type of cooking at home although they do not have the time to cook. There are already caterers and even mail order companies that provide individuals and families with up to a months supply of pre-prepared meals. This opportunity will be researched and developed on a trial basis. If successful, it could become a major new source of income without creating the need for additional staff or production space. The Target Market The market for ITALIA products covers a large area of diverse and densely populated groups. Although it will be located in a downtown urban setting, it is an area where people travel to eat out and one that is also frequented by CINEGOERS. It is also an area known for and catering to the demographic group they are targeting. Market Location Customers -The CITYPRIDE MULTIPLEX is the best multiplex in the area.It is one of the most desirable retail locations hosting an independent Mall.In addition it is close to Colleges and universities. The customer base will come from 3 major segments; Local population the city of PUNE with a year-round population of 45 lakhs is centrally located in the Maharashtra state and is within 15 minutes drive of 8 major suburbs. Colleges and Universities PUNE alone has 6 different schools within walking distance of Citypride. In addition 5 more colleges near the square have large student bodies. Tourism à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ There are number of tourists coming to Pune all the year long. Local businesses à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ Kothrud is a very big suburb of Pune boasting of a huge number of business establishments. The food concept and product image of ITALIA will attract 3 different customer profiles; The student more and more young people have developed healthy eating habits. Some also go through a health food phase while in college. The health conscious person of any age or sex this includes anyone on a restricted or prescribed diet or those who have committed to a healthy diet. Curious and open-minded if you try it, you will like it. Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive. Market Trends The Future The population and demographics of PUNE have grown tremendously in the last 15 years.Pune which is called the Oxford of the east is famous for its educational institutes.In addition the economy of Pune has grown leaps and bounds with the Booming of the IT sector.With more and more families becoming nuclear and both the spouses working the people no longer have time to cook at home.Hence the lifestyles of people have changed. The idea of a health consciousness through nutritional awareness and dietary change has been slowly building for the last 5 years. The extensive government studies and new Food Guide Pyramid have given everyone a new definition of a balanced, healthy diet. This is not a fad but a true dietary trend backed by the scientific and medical community, the media, the government, and endorsed by the big food manufacturers. As people want to stay home more and cook less our strategy of delivering prepared meals on a weekly or monthly arrangement may be a widespread accept ed new way of eating The CompetitionThere are over two dozen restaurants in the KOTHRUD area that sell food at similar prices. Although there is no exclusive Italian restaurant this presents an obvious challenge in terms of market share, it also indicates the presence of a large, strong potential. ITALIA will make a successful entry based on an innovative concept or novelty. ITALIA will offer an innovative product in a familiar style at a competitive price. The co must make aggressive plans of take-out and delivery that will also give them an advantage to create a good market share before the competition can adjust or similar concepts appear. Competitors Profile Competing with ITALIA for the target market are these categories of food providers: Independent table service restaurants. Chain restaurants like McDonalds and SUBWAY, Commercial foodservice companies serving students directly. Independent operators include FIVE SEASONS RESTAURANT, MCDONALDS, and The SUBWAY. There are couple of companies which sell food directly to the students as well. Competitive Strategy-There are three major ways in which they must create an advantage over their competitors; product identity, quality, and novelty, high employee motivation and good sales attitude, innovative and aggressive service options. ITALIA will be the only restaurant among all the competition which focuses the entire menu on Italian food. Pizzas and Pastas are a major hit amongst the students as well as the IT public in Pune.Each of the competitors offers only one or two Italian dishes on their menu.ITALIA will be the exclusive Italian restaurant in the entire suburb of Kothrud. Once they have tried the restaurant, their experience will be reinforced by friendly, efficient, knowledgeable service. Return and repeat business will be facilitated by accessible take-out and delivery options. Marketing Plan Sales Strategy Market Penetration Entry into the market should not be a problem. The store has high visibility with heavy foot traffic all day long. The local residents and students always support new restaurants and the tourists do not have fixed preferences. In addition, Rs 1 lakh has been budgeted for a pre-opening advertising and public relations campaign. Marketing Strategy Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles must be created to convey their presence, their image, and their message. Print media local newspapers, magazines and student publications, Broadcast media local programming and special interest shows, Hotel guides, concierge relations, Chamber of Commerce brochures, Direct mail subscriber lists, offices for delivery Misc. yellow pages, charity events. A public relations firm has been retained to create special events and solicit print and broadcast coverage, especially at the start-up. The marketing effort will be split into 3 phases; Opening An advanced notice (press packet) sent out by the PR firm to all media and printed announcement ads in key places. Future plans and Strategic Opportunities Catering to offices (even outside of our local area) may become a large part of gross sales. At that point a sales agent would be hired to directly market our products for daily delivery or catered functions. Operations Facilities Offices The restaurant at CITYPRIDE MULTIPLEX is a 2400 Square foot space. It was formerly a restaurant and needs on minor structural modifications. The licenses and codes issues are all in order. New equipment and dining room furnishings will be purchased and installed by the general contractor. Offices of the corporation are presently at MR PRAVIN MALHOTRAS home but will be moved to the restaurant after opening. Hours of Operation The restaurant will be open for lunch and dinner 7 days a week. Service will begin at 11:00 AM and end at 11:00 PM. Employee Training Education Employees will be trained not only in their specific operational duties but in the philosophy and applications of our concept. They will receive extensive information from the chef and be kept informed of the latest information on healthy eating. Systems Controls A big emphasis should be placed on extensive research into the quality and integrity of their products. They will constantly be tested for their own high standards of freshness and purity. Food costs and inventory control will be handled by their computer system and checked daily by management. Food Production Most food will be prepared on the premises. The kitchen will be designed for high standards of sanitary efficiency and cleaned daily. Food will be made mostly to order and stored in large coolers in the basement. Delivery Catering Food for delivery may be similar to take-out (prepared to order) or it may be prepared earlier and stocked. Catering will be treated as deliveries. Management Organization-Key Employees Principals-PRAVIN MALHOTRA AND VIKAS MALHOTRAS are the managing partners of the company.They will initially look after the setting up of the restaurant.The restaurant will have a cashier,a FB manager and a team of stewards and waiters to look after the customers. Compensation Incentives ITALIA will offer competitive wages and salaries to all employees with benefit packages available to key personnel only. Management to be Added They must search for a general manager and executive chef. These key employees must be well chosen and given incentives for performance and growth. Management Structure Style Mr Pravin Malhotra will be the Chief Operating Officer. The general manager and chef will report to him. The assistant manager and sous-chef will report to their respective managers, and all other employees will be subordinate to them. Long-Term Development Exit Plan-Goals-ITALIA is an innovative concept that targets a new, growing market. We assume that the market will respond, and grow quickly in the next 5 years. Our goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining. Strategies-The marketing efforts must be concentrated on take-out and delivery, the areas of most promising growth. As the market changes, new products may be added to maintain sales.-Milestones-After the restaurant opens, they must keep a close eye on sales and profit. If they are on target at the end of year 1, they will look to expand to a second unit. Risk Evaluation-With any new venture, there is risk involved. The success of the project hinges on the strength and acceptance of a fairly new market. After year 1, we expect some copycat competition in the form of other independent units. Chain competition will be much later. Exit Plan-Ideally, ITALIA will expand to five units in the next 10 years. At that time, we will entertain the possibility of a buy-out by a larger restaurant concern or actively seek to sell to a new owner. CONCLUSION- From the above mentioned analysis and the plans formulated therein we can come to the Conclusion that: Pune is the most favoured destination for IT companies,students and the business community.The economy of Pune has grown with leaps and bounds in the last decade. The popularity of The Italian foods like pasta and pizza have grown with the students and the families. Kothrud is the fastest developing suburb in the Pune city.It does not have an Italian restaurant.Hence there is a tremendous scope for the setting up of an exclusive Italian restaurant which will cater to the student and the IT community. The premises chosen by the company is very good and it attracts a large number of footfalls daily. The footfalls increase dramatically during the weekends. The owner Mr Pravin Malhotra being a hotel management graduate and having a work experience of a fb manager at a reputed hotel is well versed with the job of running a restaurant.Altough he has no business experience ,his work experience may see him through. The owners of the company have a strong financial base and have invested about 20 lakh rupees for setting up the restaurant. In addition they have a personal property that can be mortgaged to the bank for a loan. Although there is a presence of other food chains like the McDonalds and Subway the project may still be a huge success because of the fact that there is not a single restaurant serving a complete Italian menu. With a proper marketing plan and strategy adopted by the company the project is bound to succeed. The owners have also hired quality chefs and managers who in turn will hire quality service staff which will provide healthy and nutritious food to the people.